Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
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","iv":"1af4499df3eb4f1cb462ff91904ad756","s":"58b7e4205ce0bc45"}
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