Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
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","iv":"cb7313dc11c3a640e9d038cad14cb6e3","s":"f89bb311b7f765c6"}
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