Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"a5767626d935002ae239179be88ff3c2","s":"9bbb415d04a51901"}
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