Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"da18009ed0e582d56a92417081fbcfa8","s":"a63716515b1a5838"}
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