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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"1a504839b523882ddb5820c4e59ec352","s":"85d8c0d53f1f0659"}
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