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Lexus drives through the pages of Marvel

July 28, 2014

Lexus in Agents of S.H.I.E.L.D. comic book Lexus in Agents of S.H.I.E.L.D. comic book

 

By Staff reports

Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an "Agents of S.H.I.E.L.D." custom issue.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. Dior shares holiday retail activations inspired by Cruise 2025
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. How can luxury brands tap into the back-to-school season?
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Balmain enlists virtual faces as brand spokesmodels
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