Columns
July 28, 2014
Melinda Krueger is senior marketing consultant at ExactTarget
{"ct":"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","iv":"63cdf273ffd000706ad8f4d6d1f21265","s":"d14476871ba64ca1"}
Share your thoughts. Click here