Mobile
July 23, 2014
Mulberry on WeChat
By Nancy Buckley
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
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","iv":"0f74d6a2704b17f5220dd72b01bf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