Today in luxury marketing:
Corporate Medicis to the rescue
Since early July, workers have been carefully unscrewing the steel scaffolding that for months has obscured much of the ancient facade of the Colosseum. Slowly, this monolithic symbol of Rome is coming into view again after the first portion of a $34 million refurbishment that underscores how Italy is coming to rely on private aid to preserve national treasures, reports The New York Times.
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","iv":"b6ad91ab9b8e30f75f1dcc6a472e9f59","s":"c98374e73a482dc4"}