Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"2b956d4ddb5bd06ffb0b71813ba25862","s":"73dcc3b9c8696abb"}
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