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Print

Cadillac targets thought leaders with W, Vanity Fair print ad buys

January 4, 2011

Cadillac print ad

 

By Peter Finocchiaro

General Motors' Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. ThredUp launches first-ever digital vintage pop-up
  3. De Beers Group to discontinue lab-grown diamond business
  4. Orient Express lends locomotive to 'Mission: Impossible' crew
  5. Global South climbing centimillionaire ranks: Henley & Partners
  6. Gucci names next artistic director
  7. The Langham, Lucid Air bring custom house cars to NYC, LA
  8. Tiffany & Co. scales in China with Chengdu flagship opening
  9. Versace taps Sabrina Carpenter for La Vacanza campaign
  10. Marc Jacobs feeds music fandom ahead of fall 2025
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