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Internet

IPO could increase Facebook’s marketing options for luxury brands

January 4, 2011

Brands such as Burberry have already leverage Facebook and could even more

 

By Peter Finocchiaro

Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.

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  1. LVMH announces 2022 Innovation Award winners
  2. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  3. RH appoints new co-chief merchandising, creative officer
  4. Pierpaolo Piccioli joins Balenciaga as creative director
  5. Rimowa honors the winners of its Rimowa Design Prize
  6. St. Regis, Vilebrequin release capsule collection
  7. Air France reinvents beachfront pop-up at Cannes Film Festival
  8. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  9. Chanel reports 4pc revenue drop in 2024
  10. Assouline debuts home fragrance, decor collection
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