Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Luxury Unfiltered: The real reason luxury brands fail
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

IPO could increase Facebook’s marketing options for luxury brands

January 4, 2011

Brands such as Burberry have already leverage Facebook and could even more

 

By Peter Finocchiaro

Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Luxury Unfiltered: The real reason luxury brands fail
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman