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Out of home

Swarovski broadcasts branded film at New York landmarks

January 3, 2011

Swarovski Cinema Spot branded film

 

By Peter Finocchiaro

Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.

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  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada’s first standalone restaurant arrives in Asia
  8. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  9. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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