Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"ebb02c9a29115a084236231b820a72ad","s":"fffa33f8f2006103"}