Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"3c56f0021d05905d3f571f1e8fcb92c6","s":"d94dc55e7e53df3d"}