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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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