NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"037cb08cc55293e91328fe66d1f5ac66","s":"cb86d70fecd067d3"}