NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"2f568e8ba9b23826ce7874e64b37a893","s":"5227692137838f92"}