Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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fpCGUTR7ak4YUEetxc0y1HmKErdjprA14BlXol8FozjAe7KTdEi8JcNBD5306oErvIFbhTOUaYKM1y5h1gy9boApX6lEkqlhMNht929h9wDxL7CzAqrdJmEMEKuwQWzFoeN7F61KxBdoFKbdedZGdKT2j\/I7wIqMP6QyH03cx0KKRoXfyJEUvGCWr1RNcxNBime7X7A+8+9Kw\/eg\/mpR2dR\/I2pGs7+wVwSXZvVad0rLHzLpxKPUgdviiSw7UtD\/ZG7FZB1dgPgUrMlpQN8zwmHIcyu0GGcykP9YaHqI0+lfRaw8OxeMt2fN1HEqvJVRtD5TGfznOYMHEF1+nDwBjqS62K+FarF8Ve8v3TOjoF7yQ\/JHAfzb+tQ8+gVR32O8RhwcpRH115RCbWMf\/HAwe9Jm0EE5KbiU2cQzKSe3y1X5XtnalOMqCSDdxhXK328ghN+Njkz0W1+Fo0\/WoozV+ty6GeRlmjjiE3dmcgwzi0qr3QzRQhLUSIpe1TNM0QbSLw4N3Y06acs4luQg9hpWrRiw6HsBhPhSCvJG2mTIRPplt3xNoPTQXEZQqCK2fDtohDHyDG+qt2+qtL+h5bzLmQuBpAU55qPBihr22x1IXs5Cqd0qffk9sFRn6GwlgocAgEc9rHQfoEnuQtv7ToqCvw0cjW+XP80m2NKmA6ItJtSmWDZXuKdhTDgPiaKPm3UPeC6W1qI67XEPAng5bHLTIc3S8uGlcI248hiMFXJwVf6jKage+2XvdI8R3F0gYhX47ZoCDTbjKDj4irtFiMut2x3EO1aScsPxDu5CvnbnJ6v6X2Pz9hZwmseLnVKa5BccmS5uriE9kuJM7t1jXSo2pNL1QQ+Kox2+3gt6+DK8eUcrVCpJQBCwVfjKDsGGa4OY2zrLBtxD6U8k4Ccv00OFuWUeFb3t1KUBM91qb72M9FVGjAaJoLSemgzc22sJhToEYxku14txFUzsVVjAe4EZhS\/4uYbUlmygI85SMwdgdLJCwIsaus2wKSaGRDHEk1DVXv8lvbvE1NRKb9kcZ9ppGqKBfKkj2iqSK+5wcbwX\/46KP\/9Rafbl1SrHYhUdMtSRwqU8fefUNvHpsHu6MRswCApaX04kiT371i+4HTZfZNqNJ8FIbClnl4AkCAmVNMqeJb5o93FW3sJs1wq8vTOpvl1YJ5XFB50RLR007bsCtW2horEZnyfYC5HNQS3dvaJoUzWanYJyhdwDAspYEdHzW12dTMjIo6JHcIxYCCDXLKPy\/m0GvygBCJW6ISFj1hAtAfa7pZ0l0h+Omesvz9W9dS1oMUCpev6Qs9fPckczrKvflSWEROj\/IZetilsYtCyuektcftGgorb9jjQwJWDcerPiWeE7rKWxHI6OyufF8DrcOLJLRTXJNMqWRshrwcrxb7pjAkeQethAQVvWk+e1a+qE0pUnc1auRw5otZoAZIzJPFLX31EnJntsI2i6gGXcVMfeviduT2fuTHNdnSgahYn3PfB776OKno1DlSHSeEuu2o0hgIcolHpT6fUFIGVJ4TSQK2f5grZyLFqBFkWo5\/udLZEAAWCxh90g+buZK8G8nWCuWQu+NGxz7CImswTDPJgS4oqu1cp50VfAURWQgibL3\/zrbl9E9uFMBtWh4QWolocyGij35Kqn0eBWvcuUwTfwDQAfBFhNlpqpdBZVyXFQMV\/KmQ9cs5KBOZr59aUDQHEKyrbnvV92vF1UfR9j3ldcoOr1QbrYn09tz3NwHIaGSGNWY9x00wnu3rofSYkn2o15uzHM9kPwsj1yDnbz\/gi0QpSKqPgu+XgebHBFK\/+pW26CK\/bcz6\/vR8J\/mD8sczuftitOY9wHv3jmOUT40sFinmb3apl3NPRW3AzsQJn3boaA6tLU\/PkzvalagUuCrUHAVMGyKu4V0KtGP7eU\/6jBV8T+Nziqo4S1U04WtAdrSUqw4ejGnFu16sjYf19PVaso6tbOkOKMen2\/QByZQV9vruH1ZxYqmpTfjPdZIo33vOYiLziiSO8nc1QyD5IqGze8PyJ8tb8CRVShRBD5IZ9F3hhL3PbAUmkw9\/BOB8lGYPpKAsXG3cYY6QHf+E5nRtYW29jmuH43Os7wIgJwWm9zM5+L62UWG7Cqc7jBLZFUPXM2394adN4SJJ5phWHgvsRABXWnF8QrDhK2QXtG5vajsljpmw1Fat\/cBvtcV0iqYGtAqbbs6Xcpd19l90n+FVzPhsZwhoJ\/GBBnqbK8FZ+FQcKhGMgf7sSwZ20PEfdWlvt4ucwrketLDAU\/yXKn7tIROqFO2iBDU5NlqlxL\/FZqa37KLCo0y2Y9RoCi8amf9DirvM1LNAUeNpTsmCP7o2pzpWpq1398zpBdG3\/czi\/GPOZrX+MXTePgaWTJJwAOF1OtjnqPOuG3FTltv54akmr534rK6ZopCQPlZcCD2uf0igas4p+XP9kSdCx4SSWm2g+mnDypClwRSvUK9lTO3Q3gGjyYToZuEgChxASOP5gCsVqA+R1Oa44Kscbik5EP2VJ7qfwjC7oXyN4NT8bcXw1cQ1u2FrajkKvX9QEoK5Ubt5gVK0HaHAoiZfRUX284Sk4MF5x3NqV0ADBsEripKe0+2atU6lpcMTmtfq7GCrmCwb8rJ2gD\/i3NBDt3GrNchiYAIqQE0SqrybGxJlrleHP2lhAfi0AgZet8ABwXdawJ+BsHhsEfQUl5VSYHB9iELAFjYEhsWlIVQD9EW6wsdEt12phPRg78GE2eb0uHn02HiUbJ7zVZT3kuQeesBvyH0imUzjY7Tn7g2yvkcjHHmnuD1gz9z6jeB5ClN8wic+IZBh6e7VNWcZ7+YcDpHn4tjz0Fh0o84EH9J\/sm+oBGQUwOxGPy7\/rhZsadxU33Ixo9JPGZayRe6ULuXziRcfRh83jWba0xQ36i4PrL9MLKCV4kHQqNj\/6hlU8DHb9tJw917IfCxY1XzUY2Bxn786rpz4CiyluZe23qrh7f1iWVz+snGwiivydXCYITy\/1Xe7Q7m+iwW6HWmi8hBPrOn0RXP9q2D1einGtFu46aqHyiUoYrAU7Jl+wFZd5YCjA1chNdZY62Rc17ewA8ybvjNX9K3VhBo\/5896\/N2CYLQiVAgS3EdYIJ75SDUqg9tvczLVHHPjVLDFdzHgsf8T7HWCw3F2weRUBr9WDqvVQzyFau90vONJ7SKAijjqXu9RffHpNH9EA8brSHKWQYHtoXKkhNSu9sZuiTT3kGds13W8l6nIDaNsHeh45EdMWHX4MbefOwf1pK647UoEHGSqkvIYV3Lr0kSHhEb1gfQGlwb6y2FpusnBGgqzt8pO1jndsStx7FNSunGVUYcD+4Gf5Hj\/adzdROhLbCCZzMTdanKJALijOe8USGW3jqYiUWZ9b7Ms556EG6MlnU435tOgiYJnAcmHbew0K5beFz5n6BdxN9o8CArUcByFQJNfGV1ZHYR+hlFKCdR78+XqN2IwvrKgjWhLB7N6kQwADiaLls35kRSzadeOMXfmtL2QSjHtT\/Y=","iv":"96de2ef88fab53f61987b913ab42303f","s":"d19164c43d477ccb"}
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