Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"e37f1fb67384da578b4f13597c19c3f5","s":"3dc7dc3d17d13e69"}
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