Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"e701bfd757f99340681f2e45f8088958","s":"e5bf9561debd2629"}
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