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December 29, 2010
By Gib Bassett
Mobile marketing as a profession is a fairly recent phenomenon. It reflects the reality that mobile is becoming an important part of the marketing and fulfillment mixes for businesses of all stripes. You could say the same about social media pros.
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","iv":"8c11eb69ee2205d35bc808613d23c526","s":"7f608ffa881f9196"}
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