Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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