Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"31a15912591ea9af6a4ae81ae0965fb6","s":"ce7c0a6f99fd6854"}
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