Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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