Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"3491a55871ece3dbdefbdacda6343e22","s":"365a2b82947c1dd5"}
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