Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"cbde3d92876885247b303cb2bfea4566","s":"6b2e5e8cfc15be8a"}
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