Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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","iv":"0349a10409ee47f912590c582efc1cdc","s":"f8850d5d39581f8c"}
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