Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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","iv":"0d653f05d8d94393c7c2d75320ce89c8","s":"d05d0ce99d0d191f"}
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