Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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WYl\/ULwvOiT0Q2BYc2nLTQG01i9g+3tbs2R59rMwVLXTXVlAcxAshz1lzCW+Sg9GV+CownQiPHrSWHX2+9L5RLxRt9XGhQZEdnsQgeoIVI9qxnppovNPxTHgvoO0fHcaM6nq+PAdeGGozv4eIi5O8KbiMHS+DrcNnwotrYH6xqDJb8w\/D6TjklQdrop+1TYpR1dhgxt4Q9PEfN\/XcOCsMi8KoNLPKNMoVrEav+C6fEh8CX6Q2\/Ii+wh0pu8Hh0U2n8egU729ES1dIYcxdJJvjwl\/VZAszqTrcZGh7vEAxr7yi8dwhiro1RWvHl91sE1U4dJnsbJWL09o6LN8mHquoaxFNFKA8N5xRRXq6Y1QV+6f0UlCPiGiKHoi+NzF+gohkTHygEkEVnZPHrSSr45etfNO9Jwwy\/T7xei+MyTOkZYK5RmQwvkjHq8c9q0JQs9fqyguCeC5vmCgkQHo2\/DDChhrQDb0TXjiJ7XtufskI6kg8A3hoV+RDWIHG5hD8werJrVfyLbCXEMYQ7vxJ+Kq7e1jSe9bvUEdxpWa6sNPlaxM7VNjXp96E5\/g9x4NMLvF5fBT4qKohBg+z4iI4Rpr1cXFxJUFMLfdfHhXU7lC0N+AYNR4dw4hA\/2h6XoyTvQkBOlpHV32QI\/3WgnJF3aymn4fMSuhVv4eSwIrBoNMzMpFVGzI97LuU4Gw4rX\/mrITeq6yW1Wy+zlBdVLzcShiT1cvWseuPdnE7TpydRIpTrBt0PxmaiCcTpefQAzTVmKwhDpv\/U9XIvvKRJogltWCVQNgZX0mL2KuIpzgn4n87KzxWNNyyWjkBNWAaDu+PVMcnbi5aLQZQTpkcr6RYdb26Iub6iAQ\/EtbRE7DRF9HR3evSoG4FoAzDCZOlWVh\/4+yM7wUbdsBfogBxVZ40ehcxcu76w1iDxEVnGhdGeYvzmE4nxb30Y96Z7b+uy+tt6js2qhmXpc8mdFpRBocx6FWAgis58GYB+0hnEyWbXMsUJkj\/m+Pq97x5WbCUFuLTWAbv6K0L8aDJyAXwWOmnwavFb58Pj1iQiJhYusbZqBk\/eF6jEyTDpRcmIoFcVR3+9HjpvDs2EIvM95Pmb6YMq8NPpGcytd4ywP6ktP8WaRqntmiSQowg5krgeRRnXzCyEcv7dZzTV+r4SbaqSOPEjlRF506uT5NgQcHmSs9GuO0uvYSdLodqYzcW81hl+01sbHYLf\/lPpBcfPH09G2MENLlfXOmvjyFIXOqFokyaCfK4EKNBvx5FoEbogwL8qhyJkyyULWZJ2GPc8Sf+R2+4ANT\/p6QroeP+DAyLyjkHJ3OOXSNOfOnhtGuh41ym8YcYK8s2c2b+Xncvh\/sfKUG+lghYpzDWKDo4Tt\/CripRvSko4JkoqNqkHfUc7gZCGRcnqkTwSXEaEI365sJIdZqWS6wlzmpWGOz\/7wY7YXoQ9YnNEx5jXQhKcyx\/QNlr+WWGSkOZ\/5mNwV9cML6VWm84PRHtMSS2bHEWCRxcGHCdSVL5nW8JrLy5RwJS1wNKT3NIVCqm6YmxRuisvK+HzS44sxsx1MfPMAfJXBOW\/01VNVq5f4moOa90VtdDph78rU3pxoxzLBZKrb7KNEs0mFXURGnT5inttFmsLGjPbe5xko0Dd2jEJplmJxnuMwI\/VVPV0p64SB5KmumXDLowHsXqIaep9re\/rsyFMcKni0hEw80TrUgsIcHImkVv0qoMYcYc7A2EhLu+F7l3tYYaanxWlcNYDIUU4cNrGqw0Q6YfaEYuW\/igVqubwljg0Iweb+WKsxuFq0pIv95M8s5ox\/bF1TGhHkHCh9\/Se+fBl5a90+sBLs5UN8Uf9dexaVsCaXQ1v6bxIuVS0lam+YVraqW8RJ4jAy2MCsYMrwIOwmnXidkglW6rmEIyoGSBGRTg+2nQJDIch5jM0PfSeL4+XFxXcnKiBPqlHv95ApgctSdfMYrqwjklXEXbFx7BB69DhgagzpgU7+UxIYvoYTIrUfXuTDGf+MsWcrie\/ADZj9siCurhW5GKYWIr+5Zjp0+vuzFK0Ps8APJuHyW+Lp6UsBd9X7XlnMAF6p5gHy10b2xzsgB5dBqbkXG0IGJa4kVg2DY8xL8zlGDdcJD12Xave4ku0y7siPeZDv1NPZT+Blqv+qZFRPvUqImkz6ZHEDNkqJj8PJAe\/jYeZXy3FrK9eniGquCvt4p2XK1k5VhphKVhAV1YyDTpDthY76OgtGw85ilVEvQH8T1IETMitjWUaTXjEn13svCpMnyaCmc98QgjErlVGy3xZDj7rvHA7acR2y2x3l2eJEnQw1c\/Z6DKlbnXpCIRr4CUnvyPa3ZhUcJP9KzV6n+ieWaA8YmSwC7rs1DwZWuQNSLddwycfwUEw\/\/4CqMoMwFP+ZMv0LQ9M\/Gr6PGl1vxC1QsIemhF3dn6xMD589F7rHcVKpfEt3QV67yh0WxmueQjf1XZqfr5\/eTVsUlZCLVHaVG\/vq7cLqcrtJNU2zCxxXRVB4Vl6WctI4yYomSN1NrYbkzHzKv84Wgru4l0DSn33n0TNEFjuaYOB1n6fELU4uGi5lVrlgS5q9YoUQt\/4W1vr3A6Vrs1BN8coBKJMzUZzj8CTCPmv2CabEsXoTd9fPjBwT+pDPIwWO9pkusOwt7FdZ+N2zzoTX9RW5RrPqeOyJo9I7p8J3lD885zcS2Sv488Ib4Fat90aD9SwWqdL4zxh3T+It2E8zV7RgEnqEPyJ536GgKxXTxgaV+Le5us+peWH\/F2Eq8GkbVXwpi7aKkT0FPAp1DWvDJG8PturpuSEXZB+fh26\/TyBUAySCk\/VdXB1N0os1bMY7BVSx2Q+OkkmkRuNM9UJKZDxgzvwurrqXt4JGB92E3DqpvoeDi3T9sJ2ejSPszRZxjz\/7zIXviHsSPYPsBtq54CBCfKpSq73tg81O4MvCtWwBLo0yYz4GZ2npm8FoaqR8m1ch0nLB8X6VMSucWl\/37mzK8xvvIg1qV4llfn3Y+5gjPiGFTJBHK4Y4mYwnaoSksxZUg8IrvAHDs75O1LY0+rD+c6mUdrESwQTvBM9GlHApJfdW9OdqzO\/5b4eZKuqHrCOB1kUU\/8o5uLH+\/alVVJ6SX+GGuN1w4QKzN3HlHEle0VRdxFLdF2BYD5oX+XwY0NPErh2pOy9iGCQjM\/KDnCounibW4dKcK7BMlJKj1w+TxqRZ1w4ChyOLQNJF0a5mjAIq1Q897xR2lOYLXsU9I5BWOukYnaBYU\/z\/B9ztTe2V\/E+24oN5R\/klyCA9SYo\/EJBn\/6Vumx6Z83xxfen\/W381AJoc6Hty7q7ItmVXQGTzCFxAV1lGjk6CMS9p4XuJaEkFA3JphRP3g9nMM6eKVEYIkkTBARinBcUzOnk806BLyUUfYSwiWe9qJpOujP\/XRp7ZeTuqlB6igxlMZgihTHBlYNSkndxA6wiHrpfH+QOuA1+j1XHD6J0QoQzn9\/KyJ0kRFxH2Cp6BtoCvVk9AfdXvolQqBqb+oVv9SCnybaqucpI6QiJNpQslLupacqQMH8nhBqLLmrZn5D+FZOW04\/HuFMTXM\/8gPfWirbtRVSCJJk5JX5dlPh+yrHD78BpnQBkLcbIAqXpjib16jz1armEkhHVmLCpDn+0WHddTATXFPTUjp6hzNm2LlEKkZVrHk3t3EV1GxId9bw1Z3MyuKisDNjAHkin9YxyZo1luEmgYNOA6r5\/b0D\/xS9jQ5VtxMc8SbZoEECqelRS4ACCE1YVeRD7o\/fpeU4vrFc++10QguYQLDS5a0e\/kT0Caf0KR5JTzVB+qU6tXF7N0Ko2prdKnHR7VpCK24AEC9CLeYabb9ZQiNEf1GIEc5geLvcVYzjK\/DlEjUAO7YP3cpeEfTlnB1Rlk3P3wVC1RjXgLEQB42zbCUj\/jdyNydC6GfKYMZlAmVChcCe0hrBcQoC4Ux8WW1KS9f9Mx9IZLapaq0iCDJy\/c4cx5GtefEOUILmyw\/4AhDpN6aCApS8Z7epRxcCDxTNR8lzbKnNEiyQXVUfOsseVYF7b3MjUThljQOjG\/epu7+y2fMOzziw2xyUPodzkDDoHgeiOnFyHSL27A9vUlERFMxX+Q5MU6Cnf+GOSVrSj7NH2ddlJoIY5eqHEqb+lsj4GeWbG8cJEkk\/ac4RieMeejgii94hS\/Ae6MKuQhrZTKt5xJzMckAxGacfnmxOSibT5v5Bg77Ylyx2bsYv7yJrSMkKBHHGbTTcR2aoqIEjcXxVRM\/sUEn7skw29C\/bj9AkvU4babrofSeNqPbQFZuFX20luqZCdnuv2XBm\/mjP8pykSq43XRDtTsCf0O3vAZCpusNdyK9e7\/iM2gofR1XE2VNvY2yFIAJyXJ9c2DeNMzCBOZ4sd1QjjOyMfK4VF3AQf16GB66eIklp0lhQ5ekh73qHIyR\/ryAuD8zl0Rt4+jkiVeJEQqLUC0jpsf076EM7gkqVgQ1crcncpUZSmKCwjq5+\/IxawnqLisqLvF\/sAxGsqdL93zEQt6JKX\/Z87ULh1uGI4xWOtMBOrqyYH8iugfRgC+wJnbHWWToVlxYtDmc8HJBcB5hXjQcQX21b5q7Qnq9820t\/0klCLm2yCQUc10bG8u4FagmlQyEbJpX4y2nVRRFRQCsO0\/y9HpUjBqvz7EbJ9UdPHKISH763FJEzOK+7NsuDchZP356O2jfHshLqtL0aphwMoQKNX0OCiuW3lKyLt0M51OHtBgEUFlv54N\/5YHk7nkJwXgtwjAeZ69Fmt94ZAPu3uJnfVc55OpbuuPjt6hqr0XOAMjzUUgcxVKHYMPVMjicbK5hNfGDkOdjKsVrtPre1os6DeeE6h9V6jxAIB9K5vMiyurJS6b2Ky2E1pEAHlxZlmVUGyGH+rfblecmEXgpS1sCLxA0C1crN0IurmM4cDERtZ2oUMzqt8DU\/T5oMdENUqBjA19jPz0yGTak1vFzReXTQtnPBU2GUetkiZ66mZ9mMcxPSjKyNb3Ga6qiohubeLA436ibyiSvF+OXj+rzdQFqjToQ92n3U+kxXCivYIo\/7qapQ7shaYIJJ+cPvRxWefWZVjwRF33\/qkAQDDg8HT5KUeyR4FnhuMqUUlmvzoIfcm1hDmlqbllhJWM5ba8Yi\/8DawKoKh0KV8gi97mV73aMb8zS0f+EZViFGXjzi5TPGdRM2ECtaKjYWMQI7n9OMtBfTawLPtoFBjIL9c1giyQW6rzubqxav1c0u9bMpFN2XfTHpAQYxeWcPybe9mJTgNZr3oO70EMh3YImJq9G\/bY+KFNLoWp+LtKIbdYKm48R9AoYwBvwTmC36IOupNjns3BKE\/Kjr1\/bGmMSTId1qHGgA67GYvRymnqHMGUuv8LFX5ajeOPl+YTfFVhtrME8FAZGyleyRmg85DUflGWO5gtTXLv5gEkzYjhyrE67VICLkJelYmEfr9JnFzOW7IxY3BaoUtQ77U8BiamJC89Aa5Jib3BEtHBTeU+l4dMeCgKm06DS4jz5cGsdrxwb5E6Da5kf9JT+MSKpOuHMEWtpeBdfEEjGD\/28ZBhrhfa0qyw=","iv":"aa83cc19f5805fea577b11426c123a04","s":"09b53941d64e8754"}
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