Retail
May 2, 2017
Retailers can get a lot more out of email than they currently are with correct application
By Danny Parisi
While some retailers are taking full advantage of email marketing, many are lacking basic tenets such as abandoned cart reminders.
{"ct":"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","iv":"fb19f57408e66d7f4c9f36795aed262a","s":"d3d29a8a211e0aeb"}
Share your thoughts. Click here