Research
April 24, 2014
Louis Vuitton ad featuring actress Fan Bingbing
By Joe McCarthy
A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
{"ct":"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","iv":"18a23a32dc94e4b2edfdc33df91afe80","s":"0ea384b207d4c026"}
Share your thoughts. Click here