Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

90pc of product-related online activity in China used to educate: BCG

April 24, 2014

Louis Vuitton ad featuring actress Fan Bingbing Louis Vuitton ad featuring actress Fan Bingbing

 

A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.

To read the entire article, please subscribe or