Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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","iv":"876798f262017d230afdb18999c9222c","s":"abcb61973dcbb5af"}
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