Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
{"ct":"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","iv":"dde04211119e4da8a22a23cb804157cd","s":"dc14006b45796ddf"}
Share your thoughts. Click here