Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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EYK5y8Q\/KQ+alGsXYja+UjivRZZPhsAbUiRTUY9dRms\/TYJfSyGS0KUzuTaQ0RKr8WYm\/Lk4hZrlUnlffr0n1A2KsYIQj8l9NsCLecSEdMIUXnJEl4IGAaSIcmQhRnEyHtukPE05WWh8Nm1SsGLafkZMw7QehOWIjlIaGtn2yWp7cOaQ2+Jad2xeoJ8Y+hV3cp009cBkQMShajcHNQ\/d8Jk4kywRPskN0wqnnthiKFXOjwupKuwT211RyLFWDfYJuNBkoW\/NZfnHatKCxII+O8lSWUDFkTgnDe9TitMe6g15XaSnDk7CjPfImJ0MpyYa5MXWZXaKiT7fg6tjPkHA6GzljuBPL4qqArJevu1s2bPQAipk8zMp4DCLZXQYQVHaxbY8il8JsQfKgwXKOmY1udA3Vf\/NB\/vFqWKBth3gBNsUMli6XxQhoVyGh66MYR4BXOOHjoSIEXDVsFDthlBUP\/NiF8FFzoe3Cl\/6qfbZkLL0W14PB9IsF+pF7jwVWdwb8zB3GvoGEOswybYEsXC1nxFnc7RZl\/9gl9dWcZleYZPpymDCKCHI9gBQtWAX7liHKvCfPAIxS\/NOlFTisOEDfWizcODN7ESjZstsXXFw\/7sfQVkbJ4ukvofjDRXN3eyhITOGKfTehA\/9eoUH+8xe5pypkBtQVyKoDnKjCt+hw3j\/H4vHZ2va983FItHDtK50C4p36bsVfTNjEEECYrLJBd2OeU5ScDxK9uLOlm9qafJf5UiohthGROhhLwhFKBL4KTN1lE+2vkKLQ3A65VyyLZSp71pkGBst1tGIarK4bX8iCvIb0J8iYGw9YBDTwWQHa\/bH64sQnS0ylUNBR2t6H9z0+o\/jp2Xw69zhxjgTikvDEMNPkG4+ko+duqjkOBd7W4510ZozNUq2pQ04BnGPMaEHvtFZN6BMT57jkznksP1h1qb4ruBPE0Jp1mvB5WJbt84OQX85HDzaCEnWkeHP5ErtQUkl\/DdxSdkyVt9KUWHykrs4i5y6JbY\/ow59ZnU\/5CWQFXvc\/Tc7ejJoulcNpYMMqnNp4jhPdmXYjEOm0C8CdT6aaEzlW3T6YfO2N3ykuJKCww+Hm1k5nsGqjbWhIlo0Kl+zg3aFlhQO+WqcBZkYQXaT+94\/E\/0FE7e\/VONdvHStYPE0SAYeMn63Lv88PPH2GPr\/RvnieAEquQBISSeuvX89Dx8Wi6vQ3YWg6I4LcrX\/8XLFvgEIKRVahiBEwg+JYnQIoVD+8DsF6api6cB2z8Sn\/1jP3OZ9jA32r\/Z1gNQE4grHO3REhDQH\/1F6VCZbcgtR+xhusM+NQrK3tVFBZUp8Z3AP8WCZwvc9CEwgBow9gndO41H9OMOJ6hsHXBdG8JFFGk2LQbAJeW\/cqGZbkB0qTbJlExEZSmjfi1kuvG3psTTG4gY8sOZcgI\/f8NfM+dwgSpKhn6pVdBpyGusVdmI7HqIsUn80\/HhffcttdO6bXzC7SFtCUNRnbQDRlOt+ah08Gqb41pBhhGlTgwJHmsie4MvcXjogeLZshptLy45PmPjPywTj7Wba8I76B9vJEiZLnChF2gvTFJ5xIYtHYOonxgkYykJ3UgHEa7Zm+l4\/vnGhDWICi8XpILe3D+QhDWfldha1284rpjpg3BFkwtQNkEzs+ebRyeBTNlV3wyqDU2HvIRwPIVOoSIA4UUiIEYgBE9DqS0CRLrH3HrbFOP9AB3\/SkgbClt1M4UUTk6p8T3X4YFbUCh4p6vMt5FJA5RxqcoF9Anqz077oR1eMyKph28ypo11DLmwx5KkVRV3SYM9g7xlqztGrFds60LrW23H0RcCFb\/OfVsOc0igJeagR2PNS6ANJxrKNbGOR7XULHfTEsr7x7HH798dFSJ3mVA9gMMEogz8miqgg+lWaMvg3HfiyEggBpYVz4ALZ9ouYn\/WuXdgECt0umegMUKVAXCS8I65MtKAnN4W9HVeDH+aACoxuxt\/i2ryQS9ZMe8RQJZUiXusGU+TpTCMjoU97dpzP6Jc\/Xj3IrgQPuynuls0eG8Ka5SD4GfFWlXu2zMlwNO+MNNkNVyaGy2YrEHqE\/F5p2rCiIZ6fpgd9l8rcSFpyVcQDPYZgvk7DC3k4ij57K7CpVm5y7E+M3\/hGAtHFDEH60g5drrYLW\/XKA4aOinWuLTrqCAj+l1c1VFZWkl5iT1X0PpHq9\/Xtx2q7WiNRDhB8zsWGR4DdtP0e0wiIysntplE0Y8kRP7MANbCWQF7NleP0jsZDG5ZHCR0MxiC4Nmqlrti4+hCcVZF9Z01qHMy5bvzoXg0MTIxATf8WMna2\/zk\/u7OSPqH2vBeoTWVCRETwFT6zUdxeRnusG0OJKImTv31srfIPQnoz8sL5q2\/B7OR+czpeJElgaUTYMdsI3hE3S7fAZvHJPOCssyDtGP4eqQsAOXxT\/ibdSNc8E2+SMzsTGADUxo7Yi20ZZ\/DmCx38iGpqg0zkWsCkZFVz2bFjqn8m+DL1OSFSD841b2NfHBVSVX2o4ki\/U1h\/sReobWqz06zIC7W7Q+VGfkJX0x5YaOV7nFzRSQUxPb+h2rFFPKcPjhGf556e5SQdyWmYOevShzK5PmZq7XKcc7XYQnA6ZZ0s3NlsqeXJgILXer68pfz\/cABQwXjMGYjqx4dW872vPhAwuukkUg4zzTeIg0x7wPk\/kTlsNTneUt32IxiWjiWX8p9FNJSmuvAJ9NNT7qyphk+0gVzrq2cinvjROlWqqPYHZ0r6dfX+W\/OpuqPN1ocatYfxwisCA4RMJG8jABijpW+h2tbdN7t5c4oNT3cuHURWGcdGOzuuws42HlGwbI\/e1cm7q3HKLdGsjfR9BfaxhLF7bzMoKJ1a2ZOBBchGpfnbj3MHTqYet5KZpgfJ\/ymEdFeh3yUNuAHSlWJ3eltQtthKqSGg3l38dq8kOKOiLU1+uT7qLzVzOhIK9FNIbTiLnaOh9hTQNyTmfbSXE4BY4mD20jD18ul5J4qqpHvL3wzz\/SjzcT5EFHoNKAepPh9liUVo4lTF6cVg7PEdzg5exbM0ymMSKcG5i66\/MCrdZisoSvbZzpGLU9ufDaWKOEWk3AXvIpWH6KIWkv0owcVJl+MsvZtuvMjFR8emAa1HfkqhCnP\/pP9\/xT9T4fray7lV4EnoARyIghzyhgxFdOBLEtBgD6wLQ7a61MoeNoKaWCpksBlqOH6DjTXiKXTfqfkZ68EQTGz3PxoONJ50PkaOMJceYoqX7Cg9imegyINPLMaxopKSJ2MfLeQuEjdsJ30Bd29JDOWtC4WLz3\/jxHL+WvT6R6LkS08isLK0Sr5P0lcEqf+oUNc\/FxLHYx7gbBrS4RbqRhBoTqdNfRn8AP2NU\/J3Y4hAovh4yEwXsy39bK6gN0fR+Aq\/jmnATO3H+67lVYyigjSUN3VUTFmdnPO9uhv50wgiufRMCyg1HR6m+TxczvQtOtCRL5Ro33d941VUCyxUL+BL+ZkOETt+dmhPw1aVxMtuqw2CRjI0edc9amhriB0dg9Dc8Mz0zRdAJoX7ihbxLSM+dzYca\/a1fJdS426LqmSpjGEjLramVS+qqkuOVqthbdI77QU4NRGjBBh+7t2KmrS3103GLeB4aklWOj+2LaVFF88UIBCvOFKb0vceHYbVFK3BqaPSA0EPbAr6HTDOVQE21T63or\/Ieu59GsTXg30q3IJAJwU5\/k\/RrOEs+ieKPKvobbeaVmZ4Jkqw2S7hRdlZYgtjawcZaSWGBHEboNPc3Kocy8u8mXg4\/Kf6L4AmIMfFtKV3vKf3DbNHaTVAkh7P1xExPy6i3\/hYKoCDnwty19uGowu6HaxV9rrv8ONUSBevnprYlKY4Y6OvV5eSFzVnH1XhfKqU623yEjB82zgLtNaiztj\/Ksve7TVunASpe64cS8i2blpejygrQtw4gfOMUI5JlU+sogIszqaIfl\/Hp6Z7Z1GgC\/Wld340CMVmjfSJerleUwIGudqWgU5DZNLD2NwBnX\/9LH6Y11w1eE6\/p1EIY4rAvPOxe\/yqfkaiCW0jvNdCgWnFsugEyLZc4nhSLoC8U+VmowDu54jqh0Qfha9pRt0j9bdgd41cAez3PdVnQCTSqQARENMNhzrnQR46Zu+j1LzDp3nuJjO24l1GkKtAbBx9ie352LjhKbWvQSU\/wnphr53iCGm9pSP7yXK8PX3oqrFIBFi66Iq6lqtHoRbTWVBLtm8JMjMzEbsKsY9ejWWbe+CbAZvzD11qYm81TcU2eUi3C\/R\/adD5AFMEGkEw196vwCaUEdTyD7Ec3itVIIiLv6inKMoMR2lGPHZxPTYDDpoO6\/0vddumJKUeHfln1MF6fsA6u1MxeWg5WBhNRiHhelz8S8mSPzAbCGeHU+NR8\/lK6w3OIqKXI0nIp2CQ0UEN3+YtBFrg7hc76bFEFkZpCVya20AjcYmGRMdvX+3aS48rfrBf8NTy0vS51TJEBmieMqO\/0bpLxgj53ncR61+vtfnRIu7QcelLEzgBTFyBdkGY2cbd86Ke2b5GexBWx05b3sOimksyAQjCh8JdSYo5lyEpeuOd6US5fVRJwPtwPfK5H+TSX0GymQWYbBV4cuctSruxNVzYwITcW61yRIG11xnqR23KKqV1eF3qNknzhfl9DALDETkIov9uzMa\/fOT9vNpzs6Np77VWxXoDfn4dpERqi8T3hJ81pLW2AX5oqB3zaY9RozkWTwLqxHV8KkEA2RITj35CPTxdBeUn4mAZ5JVGSO36jHh7gSaCKZGitwJFAxqIwpC8ktDGgpjsrfsrLsVxX28Vy+53vWAfhh5J0cHZkpw9Yr2FoBI8O7svpssAgKDe0Ty0vrwsoVSxdYEZILtDnwQfzBcil5JOjuGuAmqXOUTwowBz2ENwjM36Pf4OdxYeCVQtZA2zHefrvdDQ+87kbji\/gWCoGvuWUiJISK9PYfL1EszJF5YUmgMazWG80AHwQJFIJ6s\/BUGxXXGj+f3UlQxI1ylN8wtlZp2r\/4etgpjZwDK7tZute6HQe\/DnYK5S\/wMoUHytWrIRKGU8WSUIGVa8mlsHaMl0TsrWuyc2ySkJEvkA0pYC2gEt+l+awzbgzodiNtvDSpSrOSAn\/ZzWHr4e3gbKAfmrpzy1SAYFi7pEeXdTcTaUvHb5e4\/JIH3WiHK9FjpemUHh1\/n5+AlpZHT1CIKPYf7Jm8EZq0rR0ClRLcyxK2E3rKEawGKiwadTUmThhMru\/vuQRg0tc482y\/PAgmXWtSNJka57R3\/KiSF6HRqn4DoIH65ZegKB7Pe5cNIgfLgWX3UtYNDGBqcoxlVvaz3ynZMx9hU8yje7tE8ICPWr71GEcXtjYQXewDrHYk00fFhfizYzr6izdP1rZhCnA6uw22u\/kpWQdaGkfL3gsd\/sjODX1Y0qhbb4Hlcekpv+r0BwCSbwvRykuQ+hWJtFfuuRwdBHnE3qw54Xb0k8wIQ5VfxpMk92hFG4ph9niCRcUvK5IWX\/IW31c07ygSyPWI7PyB1+\/Zt+hJ3+uAN1","iv":"1964a4d053bf6f5d24e49f95479842fd","s":"b41bbcafb839b8e2"}
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