Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"ecf685a98b60dfc76aa54e454b3b0e78","s":"70fb4d2ffa0737cd"}
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