Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"089e6cc4d6456eb771273e0eee6bc695","s":"30fa8b6ca7175b0c"}
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