Retail
July 27, 2018
Affluent consumers are more apt to take part in loyalty programs. Image credit: Nordstrom
By Sarah Jones
Consumers with higher incomes are more apt to be part of a loyalty program than their peers, pointing to the potential benefit of these membership clubs for luxury brands.
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","iv":"3acd4ca2a98bad998432efda4971f494","s":"bd846f3e53aceb2c"}
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