Retail
July 27, 2018
Affluent consumers are more apt to take part in loyalty programs. Image credit: Nordstrom
By Sarah Jones
Consumers with higher incomes are more apt to be part of a loyalty program than their peers, pointing to the potential benefit of these membership clubs for luxury brands.
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","iv":"8fa16a5eec60329045a6b2720816f242","s":"a9feae610a90fb77"}
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