Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. EssilorLuxottica establishes Inclusion Committee
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Women now represent 13pc of global billionaire class: Altrata
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

85pc of beauty marketing centered on social media

July 25, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Sarah Jones

Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. EssilorLuxottica establishes Inclusion Committee
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Women now represent 13pc of global billionaire class: Altrata
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior welcomes first beauty boutique in North America
Luxury brands losing ground with younger audiences: Bain
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Estée Lauder Companies’ net sales dip 4pc
Puig scores double-digit EMEA sales growth in Q3
Estée Lauder Cos. names next CEO



RECENT ARTICLES
Baccarat pulls incoming CEO from Printemps
Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Follow @LuxuryDaily for the latest in luxury news

Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph