Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"d1f86f3633ed03a92124afb4d345f708","s":"9ab6c54a8b0ac260"}
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