Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"355ea4b2c7031c5504637416f3a4ad48","s":"7900346175aaea10"}
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