Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"c10f5910fc6234f39bfde590de9cedf6","s":"7a187cdfb4e8903b"}
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