Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"0a7c9d2d2fa098e751337702256d94cc","s":"63a30d334ca2f0c9"}
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