Retail
January 16, 2018
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Jones
Rather than focusing on the cool factor behind in-store technology, retailers should prioritize touchpoints that streamline the purchase path to build loyalty, according to new data from SOTI.
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","iv":"68b4dbe7eebe44f9b68472182509bbb2","s":"01a5f830ffe8ce3b"}
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