Retail
January 16, 2018
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Jones
Rather than focusing on the cool factor behind in-store technology, retailers should prioritize touchpoints that streamline the purchase path to build loyalty, according to new data from SOTI.
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