Marketing
December 1, 2016
Photo courtesy of jeweler Boucheron
By Jen King
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
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","iv":"8e14ee78180572fa6303a289096f1119","s":"48e1c6da471a0459"}
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