Marketing
December 1, 2016
Photo courtesy of jeweler Boucheron
By Jen King
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
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","iv":"ac21b8167739c13db29db4df4dcfc78d","s":"ee502409cc504cdc"}
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