Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
{"ct":"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","iv":"e0730f47791f0830d3baf1ae655d10f0","s":"ace18f644dd1e893"}
Share your thoughts. Click here