Luxury Daily
The authority in luxury news.
Dec. 24, 2024
  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Bleu de Chanel dives deep with new campaign
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Balmain enlists virtual faces as brand spokesmodels
  10. Dior goes for gold with flashy J'adore campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

75pc of luxury fashion brands now actively use social influencers: report

August 10, 2017

More brands will be embracing influencers in the near future. Image credit: Fashion and Beauty Monitor

 

By Danny Parisi

More than half of luxury and fashion brands expect their influencer marketing budgets to expand over the next year, legitimizing many predictions of the growing popularity of influencers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Bleu de Chanel dives deep with new campaign
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Balmain enlists virtual faces as brand spokesmodels
  10. Dior goes for gold with flashy J'adore campaign
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman