Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
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YujvKEZ5bd6l+ZGrEgS0UZa23aU9MXQmNgRy1proLFSKXWhI+acyVnrjoQdjXRJbu3dsUUFe0ys9UxdXbt2WTz7ZFfnzu2MEXSpGQgZVxN7HCqJyc\/JvzzkXlCoRHIcAYPSHfHHM1TFH7e0yJ3S9gzsSJ\/0Eq55odZP0G7iCnYgQJsZr+VIUGGVV4iHN7HwaK+nbnbI6XCMgkwp\/10nmUuERacACumJVaT0SJ1gKaz6hAUItHd+uRz\/OjY\/53ygJwnNOAlobWAraYhGHOBLpPqwIyhY6bs5Y9+DjQtI5\/tIQerLnvK3pN7UAwvUybULK+QUyngQDG9EYXAI0MSngQ5SguQpX6+eQ6k5mjdJVew1Mk\/8azkhHIVfzbBKORB21B3\/Upa156uL9aMp8QWc841cB1Ww\/6aik0Xc4oIFihhz6JicwnFFcFQXSSksqpH5y5Lvxl\/cxr+wmeRrpqjuYXWSItyagfecqNpnpe+J5dYPOiBosnLVjOpTIam31By2ehj95IcYnSxVHiaYujkOZeuKFl9zpRXU5fcD2g+JlkNNfWm6m2acWEOgHJPLAT63Dlm6tJ3m1IwNFsTmYMfQNJJ\/+pQnNij1km4QPZOFaS17PPfjfz5PNxJTDtrAXkeA2H1TPed2sZYCZTA4TNxjoSanBdb+wzNJr5QprXnQkpK+oOLfvmxOMEbF0wKOUqVGlfJqU7zaqQydnVOID9YsMz0DiX\/givM5P7QSb21zvxGIlTKm8J9\/gMZyZeID7t6rBpP1gbYHq4vt41xtDIE3hV\/ewQYeaUoufJgduygVfRmfwZ8qgeUXI80YpAUWVzb3WvczGh\/NrDh7WSxWeHX8uWY425Hu4Jusk5uHSUdN8gmifQTSbPwOm2yEvSaAi6mNCVLgIYsnfsPSQLMn8B5erZC9N7aLkwkr9ObeSLQLS5AchteAa52rbUwCdpGScOB1CekQN\/72\/2rMk13jFtXAiizHENd7liiXpsrNsI0x\/Xr4y\/rj7RxMSIwbG1uyAyLrwLH8bi0LEYCyUSOktY3oQAiTuQynPg5O0jMtstNLbZhnpfAIaO1uwqVJrS2umjgpcvsqJBXHBLjL55hfQFygNv0md8\/EN3ZTJW\/XpFDe3zdijEEMz4HvamObMk4JG25kkZubLH9N7XfRMD2Fdnnn69PWEM6T9luEKQIqdjz1475ZqBDbMWyMKUru9+g6kD8dcytClY5LCcDxlU4TIopG2D+Wt5TkBKzOCOFYMhw2Ciz1NY3IT5\/0dhHVKWo3F7KfXTSVTMMXUNNCicDFcvsLFBtNPvu5k3Vmi2xNkWjrhMK9OymWP9ZcVYrx+ZKwqTqCIvuP\/xwxVWN8Xdt7sUVCEMJKrmiFtFPDB1W+PLCxSp4rKXpxTQgZ7lLSoKbjhwypHgzIFrn3D4tmZFy3nnFPQLDg817ZHEUVAzHQEgFaYZEqrZNlQ9zEUtWHBjOaEGAp5+SpbVo0QLYrHr7jOMC1JQY90C\/fSr7uEPPa8r3Ah8\/yXzrRvV61qk6nrpZjMoXD1tbyBnwo4ZE1oBr50mcje6R87cW4VUosQBOuC9cbB2EaNNxFOrfe6tVjPA89WlY+dbdrgQGpx+bjrM8zVff8neuiPoiYXeFlVa1KFTebLef5Nk9fgA3kHXW3fqJ0PRlMu6NaTCGvEbOXLxbgnMD3mtnRbr2h6Jm3Fhn9eoZlJqdVAxV1zNmCQ4wvLyP9uMaEFVMK0flQrIkfQL+Lf7DIsHkLo1v87Z71h9DmkxVgipAxYn0TQ0HbbGkwIButzvUFvmSkrOhbqEGE59cC8Kr2MWzR162Nh0JkFvShlSv+KIutwSL8o8mUlm5C7DVJoPxTJNYT\/inwsnAW+gLiy3ZKGaXyGLBQcLiHYutpk6lsuErVBtNcyBS871D47jibNT74RyxwMnrJDh1UZEz9OcG1scThB0fwEx6k1+CLVY486zVpAl\/HvQWebwb8bAq5AE\/AZktdnkJXQyr2RkH\/PPXV+cDxlzKexfXAy\/g5198tqzZ1Y0ia83ur8ZIkuV79Sz9KRz9K9aX\/csYZ3gmC1lF+ExnNf0QT66OSCul3Hz3kP2CH7ZssWEOPZSkmUD1rbwWow7Ey+3+Vd4JxpadIsYU2tYCaAdWXbLknf09SdIkFcjTPfY1Glf13x2C3tlVB1ZWaKdh4j3jNXIM4FrMzw94v4KxKyt0kFa\/7K1Eky3HqImd9152x8E5uSvrUgECq6w2F0kb7DP8ZJvH5ctr1wRaQCI1Xr+ov2VE75MoFoj6FUvbZR5mXCNNVqgRsiQ75WKbnF8Lt93X4kRFF+CiyJRL3Dall9tz7uio7fhtHrEaQkyAHJGFjtRCrMGxmv+dS63U6vzRIxt\/0DSVRvMYznGg+eOyFLa3g7iwRtucsShv\/Ts9lLqXAbM37rFQE6WCmCK+W4pC3HkWaRgCOgQK0QmIeNLIFdrap34my8jPjMoXdtSgRrj0hA1Zul+ZGkPBRkwIJMUkjmhWAiIgHeaRlbPB5kUfBLnDgSZFeOUdek0Roa6ew19veuxuwVefrXa0HtpGEmBSa8XJeQxtqLI+YfqifErITtHUvTXtfC3FZPZ3zgqBnaD3YzaQrO2G\/d73Fp55OotLt10lcizssLFtaEUY2UR8lOHjU6G2igFoi\/uacn46wfExWtsVGtZ0ghUHBzRAwvFrtFa+g1vTYQguyhtUQco+RWd2oVWbuF8i6s7wvbtYBJDD5n4PfSSgUJXH0zmdkVDfJpDyxoEBP2mbjZSB+6i2t6VY4Ex\/FP6n+FDFz3Yeitg5g87LKJgnBvR6eKViNWXttW6NpszApMPx3xIp2llf4f9Zeg3CsJT8dXEsDsYKCr6GdNT0i\/LlQxxuwxMXU8fio3lWXK3U6uhArMy0wQHjy2o9FimotRtkKr4mK8S0rs7pbTN0dC5kDK3x7hgAYs11H1iyyhJO8TUJz9JCwnoC6UTRNza2r6YVLbc\/A7K4fV6EhPjgPr7naPXu0N130n5F+WvevQWrfS13t0XiVfJKzDX+pODo4aU+1KSKntoVSZZpoWq4C+hFDEk4mQLF+sD8PjW47F+GW4b6CSP1izr0og1uzn9rtMGDluhs0NAuj1c8e1kO9AWAJ\/a8GBpZCMX1Eo2s4JvQejkJBEJv\/OTAA3JZ8HonwYRCr6prCQ8m9Cx9jfGbhLye4JFN2VEfSl6hvDW4M65Q2Joz40ush2GFjqhQjvfrVuCI6c1PpQNLD+oSTgl4HZGI4iFvsODHB\/3rnEnWi6djYI+nwTu24Cquc88fjQh0xBFf+1nyHiqw7ypHRmfyoDOm63aiUG75b3VD0ompZ5mH27oRxkNthxj6myr9VkqVOiX4tF5TWuYmJLZjW5cqqgn6tsncPl9Bi4s8Rmch7plm6IVf5pihMsZfkUAOSpejZZY\/lnS9XEckH8hq1\/VwdOdEwJZPYlccTfb8taFHDpOtQehaBXT\/bKFQYWwUbwxGe5+6il20V4TQA1aeFhu6nD8sFBDgmM6lACN++HjHu6eGqRiTjjnYMh1VO0F\/tU7kp7pxNGGaSLlXwgj7iqtREGpIyopV200cs4CBJLr9XCuIe6cGDPxnH0B48mmSfVN+rPmA3Htdc2S+fmTwPYQbJYbpVADHtAwyaqUiIolpHV55xKmYCkpDDQ76FTvWTBbB4V1\/FjpCWwP+BxXNTH2KFO8MkQwYCgdCVbM0Gdu2J6MTQvCiceZRsQ83NT0jn0jNve3J3A5MFudH8ffAhvTqqMTiBCy8YCDcRLL1QeiSUUE7WGQhgpHWm1n1Ktbe2Sx17CFlRXPyddyxEU9+i2sKW0HePx8e156MKszk6Vz\/VZqbVqndmXYpSjmtd93m4pOWkI5EJJn6NkOE8CvWoYXT4qU3dIZGsYcJBTuK2o3jS5k\/ezyY8RatY48QMOSf\/jKmiB6qdTwqSewqOw9Bvei8frESurBZ5YssK7DIAmMae2m8L7DMom3sS5vasVxNfpchJWivx8loEXGH6o2XwJhNYvthB8Gj+bNe479KjrtOOk3eemaaH4QQhMkam2aVp\/KRFfHOnDYe0aa+TUcPhetCyLgLLI7iSJ\/2EKqMKwrVs60lVk4XdOxbxtFu48D4O5duX9FT\/F\/0t7duxfDHdyXbAlEe0tjH2ZGn+EckmjHIiUJp38I+E9n0KvRdPRbckSFh6wClL6N8f0kuS7Dt1+q7q2FL69LPWK4TBhju04LiYEfuwKr1nFRGmz4QHwn1FB+T+Wb83DfLqM8baDiiXLCN1nDwRxH2qQzzHv0mpEGalBEvuNL6+cpVpjDE2zj2qb+zNAcICni2o3ROCblynvvnf+IheOF+ahUUId2YfrYCl\/6XkEmsp\/ItymDJE29geReA0wxkUAdfGgH8C0PXV\/wXpja+yOvHx8AM\/BiV87L9Hdlr3t8+vSXSXeyW5f\/hRF6ZtbkvSOHykjbe1evbkjuXRtHvholfp2EZLvjMrHsWrgcwMYQWIb607+ijpqpD1RYNOsw+EVhjQygkeAgN9A4Zak75DkdIrurw07EdLIFCpVv4ASHyWweA3r0oRAnEyaRQu+YlZEIvpgVJuhVZD954rXu662iRQDSKTQ6DIqfe7p6JPbxGNfOo+LIxurYLX5B7Xh3okcrYXeqjbeIHl2CzkFFsp0ANBOwDExU8tx3J9+dtBM\/bauYqCwTIdsxQMrk9XLSeiJXAAOldnwGBlmSqRK\/kESSCo7gh2G44iOJLiEtFsdjyuqoJOOvlPEL5zR8zZYiNhdjINhzzoJbSMKUf6WjpGjobkgv5dRHRP2BiBDAnoM4Wx8rUuy+Ikt5IMOvGwIu2J3z7BmD1sZcGrO6fvyKFdvBzr5CFavrg0hoFq\/TW2LY\/aNAsafHuI8RyVx\/Otnt0WaGAViVUOClJIwywGuisZqmV\/lqtVzSMCNGz5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