Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
{"ct":"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","iv":"d731a933274bebde5d37e076a7641fb9","s":"45195ef8e6f7f44c"}
Share your thoughts. Click here