Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
{"ct":"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","iv":"10d8a7a2a732f56deb40babf4a322c84","s":"699bb2038a26d58c"}
Share your thoughts. Click here