Research
April 18, 2014
Across sectors, ultra-high-net-worth individuals are key to business.
By Sarah Jones
Sixty-eight percent of luxury industry insiders believe digital marketing is not an effective method to reach ultra-high-net-worth individuals, according to a new report by Wealth-X.
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","iv":"a149c5b15b135d3125b560f06f9ca491","s":"7a8461a2dea94543"}
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