Research
April 18, 2014
Across sectors, ultra-high-net-worth individuals are key to business.
By Sarah Jones
Sixty-eight percent of luxury industry insiders believe digital marketing is not an effective method to reach ultra-high-net-worth individuals, according to a new report by Wealth-X.
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","iv":"bacafc41457ea37b1f1b266865facaf2","s":"453ad8cb16163bf0"}
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