Marketing
February 22, 2017
Affluent consumers leveraging digital
By Sarah Jones
Personalizing interactions with consumers provides proven benefits to a company’s bottom line, but many marketers find that organizational silos get in their way of delivering a truly individualized experience.
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","iv":"d67d2d7dc0de072b619458ea3ec75527","s":"fb75685e7e2e6c7c"}
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