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Mobile

68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

September 14, 2012

 

By Tricia Carr

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Ferrari, Chivas Regal forge multiyear partnership
  7. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Bentley anticipates first electric SUV, arriving in 2026
  10. Altiant is 2020 Luxury Market Researcher of the Year
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