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Dec. 27, 2024
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Mobile

67pc affluent smartphone owners use mcommerce: study

March 26, 2012

 

By Rachel Lamb

More than two-thirds of affluent consumers who own a smartphone have used their mobile device to shop for products and services, but since they prefer the in-store experience, luxury brands have to start creating humanistic experiences on mobile.

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  1. Tokyo now home to first standalone Aman residences
  2. WatchBox expands into Switzerland with headquarters
  3. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Storied porcelain maker Meissen in capsule collection with Boss
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Saks welcomes holiday season in ‘Gifts of Delight’
  9. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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