Advertising
June 27, 2013
By Erin Shea
NEW YORK – Two Siegel+Gale executives at Forrester Research’s Forum for Customer Experience Professionals East 2013 said companies need to simplify consumer experiences to attract and retain customers.
{"ct":"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","iv":"e9b342c9d6ecc7d03a025894f0ef7cdf","s":"307ac6fb1a6247b0"}
Share your thoughts. Click here