Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

62pc of retailers expect zero ROI from holiday mobile alerts: report

August 6, 2015

Michael Kors Instagram image Michael Kors Instagram image

 

By Chantal Tode

While 20 percent of consumers plan to shop on a tablet or smartphone during the upcoming holiday season, none of the retailers participating in a recent survey expect to see a high return on investment from mobile alerts and 62 percent expect the return will be zero.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman