Mobile
December 18, 2014
Mobile is more than another channel
By Chantal Tode
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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","iv":"74ebcac87987c6f79d6262726905403a","s":"3afea84109a74f11"}
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