Research
February 29, 2012
By Lauren Johnson
Advertising is changing the way that consumers interact with a brand through mobile search, according to a new report from Google.
{"ct":"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","iv":"80cb50057ac367f838e7f328a517e13d","s":"6d99e8c2102bed0f"}
Share your thoughts. Click here