Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"46030ebf00943ad610c9e3a47c5c836a","s":"b1875d976c67ad9e"}
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