Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"874ed891ce3dc8f1acfd2d2cf7a1389d","s":"17dbbbb60d4e4b41"}
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