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April 21, 2025
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Retail

6 luxury trends from 2010-19 that will leach into the Twenties

December 31, 2019

Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit: Illustration by Marc Antoine Mathieu Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu

 

By Mickey Alam Khan

The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.

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  1. Prada sails into summer in new campaign
  2. DoDo reintroduces namesake with ‘Nature of Icons’
  3. Mercedes-Benz appoints new US CEO
  4. Acqua di Parma opens doors to Parisian flagship
  5. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  6. American rapper Kendrick Lamar joins Chanel as ambassador
  7. YSL Beauty to launch fragrance activation at Macy's Flower Show
  8. Pernod Ricard reports 3pc decline in net sales
  9. Diageo creates world’s lightest whisky bottle
  10. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
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