Research
November 24, 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the trends that shaped China’s consumers in 2020. Image credit: Fendi
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","iv":"ae39ae60c0a6930c554d232931a0a75b","s":"8b9d94ce04154677"}
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