Research
November 24, 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the trends that shaped China’s consumers in 2020. Image credit: Fendi
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Dg\/Hg2QJRjmmQOoxMNkFeALjrzAnkCHkfvGBvC67GdsyHgh9Xvy8tRSVyVmloC3QllZ8UnN\/RVQBBFJ2dXw+QnPu+X8+8h6Tk8MgDEY6gYMg3iqCP6M9Q7Kmhs1HnUWuAEunA8KLx2F9KB1xDpRkNQOyKwXXJfcrdUOyYg4ZQaGkleVi6WcdMzTzmyJTfd55eZAbDuRPw\/\/BbcpecFCh0IDUHIuSf1GuxFYAtoznu1f3vH5iw5PkDPaaEpKm3YhBL+IhAFLkoonb6Nf8dCowDo7oyIMkcOwUAFQ4+0Iduz8O1\/mnnE3FV3Z5ndC7RAxKrb+N1f1Y7ehjvf1CaZ+u10OUwJOVILqWAtqit6MezENaL6FGBb0c0CN5Y2QESTNGLCFJhCC+VWjjWW5znNcVZ2bEp+d901x+r4TSJtdwcw6URuW\/8nAWYI2PiSqeV8CRCjkjuH\/H38JlcR6Gb6I8CxT8LIFBjy\/Mr38fnDSQBFYnuiflGVP9pQCFiZE\/b\/YfLp5GKXrNJ01jdF5RjDKQoxH8lwoQzcaAfx7gd9nWuhFzHJfKSRgXeaBVw4gDA2ln8OsR0LZDzNEnzKDgOrPeWUhkStaoWFpLSlRFMdHUqf\/4bxvergqyNVdt13nP6mvYO0WjI2xoB7Xvy\/K5kD3y2j4gEaeNvUu9UsnGptKmCAajRW+ZmeNsHnKQEotaxMcS0CfgoxH9cp8uLw50sv5XQgXGYwtx\/7F6aw\/8\/79GQr8H7R+4L6FAwii6ycKBZnJu8eNkNOM5TZirGtBkbfkLojKYUz39IL2I6jFYVCdoE\/c9D7hECs\/FrcgQFuMr69+Ja8E9KmhZVhjKdq3K91OkWXI1tdDYU5xNVMSeOohc8yJD6omjOSquvyCgxuhd+58kGVP0E6\/LKz5iz15myiVCy27TdSJWoAdhQszrZcCgsZD8K59YV52ql3yy\/UOxpa4bUQO\/VvhCNaeDqkOy8Z0uiI8ImKwIfRwBFpcfn9kJZ2wBXdrUu1\/eY2g7lw1twGMX4RlXxnlkquX4tLYdyWpwBjuPBf3rX5rpdqXvQrMDyG3ZWzwyu5\/qhRzPY7U3z5VBYMvlWvsMEPDbYHhAol8MjP5e8MtdUlKoxMGKrlkKAyKIvRVGc3QtGbvSmQckvJM90qD8UwClpjAttQDxMNeVHQkdnj5pc3bGjaXF3vh\/K6AnRzITq57105i9Rlu2VFa5Qk6yitNWeW2Coi7v5ruL2lUQZrSdYBEcMHArdZhDpJWq4i7DwADbAzR3LWzIQHFEe\/HgXxJh04JZLnhgT9H2hun4ycj4OjIP+OqTIKY9X7iCpNraGUFxAaobBhLHHtd29XbszghdkVF6k3GLpYZ63hy351o+Hd6\/SwfQzjOtbGAjcmAboSDsp2LX2bRDu+ovChu7u3FfcpuhivXBMfcg6AeoBoKYLRmmOp5AD6dn7zkSuUKiCmEQpme+SZxqv7lomUktrNYUgIkpgSgiHO6CB0CwJwiyUTawgiFl6u62esVv3CMxYnj3qThQwqzfexDh7R15Ik0C4FpJeY5JWIJsI0Tu3+4IfiBu1R3yuOOmjP6CjsdTpkXUtvJi+FwOTSg6QFf9KaXXSrAi75sm3\/3292Pl1nUMgPIqw01MmbX9UXL0zRy4UDOiSukVHGT9qKgPxInSsxJHkVo+0WEtLTfwFCizMYx4i4oZ4Olx\/bU4dv7mFipfpRXvQCMD1B5fLTemJBryOTZJiuo93w4AagRZJfU0Qs1Rtyx1wwQsGzgdipVKLMolGW2v2Tb1Ley52hY1WEXmbQ4O+B0poIg5dfbh9GGMp1MegGFIEJ\/8e82IUmnPv\/i7fVTRKKqcaTJGY3ZtsOEM6a2S7FFODrvnoWfXdlkulrIB+zRzSZxd8IhgOsd2kVK+Eq501R+mwtmu\/0J8drBVwVSpSa4mwgmYbY6EjRXiWKa0qOdZZlBThK5emQUUSaAfzbw1R+qO2zzhjD9+oq2TyTB3JynO6EhOsH5EkPFBR+mthy\/7pNd2pblIN9LteQoRzGesjlEPEy8LOLAs1GzzlkKlpUDGMFjFON9lAjOm8tlulnKhTspgQp6\/v0IWpAor9Y5cmR4huHNsSDYPqpneWcQmyHS5j9Xy6hZXmViYSjGH3IoKaUkCann2PFfIsdcWl5LA4wIJmtTT5pG9npsnqOo3g37WbO7g0F+UZJZWr8yNHXc0rn8UH8HteUy3Q28P0JQjEreoWmbWHZwWg2TDYQqgTUjG4yHDof9BWvuqquCEIcAPrxoCbRDNNJRwC6z1BAwPvngcMSiKIxtIgOtFvQW+du\/SVCqPmy1bj4znTJOIT6An9acapcsNoCnZygIfxOp51RaSrp+O2P8moXcjKyuJQhaj2esTq34IUQ\/nTsnJT4Y5CAGqvXe6RimjZl50Tc2SPN5QdZgCYZxv7UfgYkGl67o83uGVt59T8zK125T+AEcdd48ndir249Gi2VlJN9GxiytKi5ucbXX9c7SHnX+di9D22j7v3FblUQ\/0RzzR31YECrbmrZFCOr6NjkMW\/J+DueGC5BV6M9C54oQb4itYCHJi22Y3mrtHMzek5e\/nfvM0\/\/\/YRyxlwjTFwMs0GsxN20h88trR4NmEk12HyJk7VK8NIwxnM\/K\/QiQz0fZK61dEBgrO4FLiNZqUToQugive6lDjBakBGPU86brVcJe4W3BWbkNgB7loD1sLRnv3ro5qURsIIDhmtlOebWW9xa+Nb\/y9cFFKA6SBSjQo972J9p08UI8Riwb0rzQPanWrsLjnS4yfDNo7NYWXWfMai\/8dmcxgxbmiShNQXzRobpoeeffGNSlGg3st1hFebMoM4g59TxmI9oaukW5eXmESsjTeuV0EE2Pj\/5vTfEH4iVfzqU+xCwNjuc7WsApWPEC9Wz\/TqzQF8a81S79jftZ2s+b324Xs5EZG5HQivBuwwG8ijdiaGGU76Pidk2YuC81fwH5j0j2KpQ+ds7MQniy4Pbk26vXTeG42JrSxmbTpz8TvzE+rTCnb0H8wM1Bqi2+RGD1629XU1dqtedvC5tOrMcGxc494HWm8sWyxu3YMu\/6yvUMWYyfNBqJy3Ru2a7iXAqoWEO1GEt+0P0AF0XeRaHSJetRbTf7gIla\/g\/T3ZfuGi8RD+qDM7jMwVhuyfqWh0Y+MruZM13ISdxh0COyvaJLTWdTaWuo686nXDdDkBi5BAyVGPhLNukbS\/tCSJizmALErqnhBaAn2WbtCepPeDn3x6SJHkVKicefuqa6oKG5GfmORn8UCXpawR+ZWa6HMdsDvYrPCQf\/lbDuAnzzoxmnacmetkfHwTou9W+7ebRzokQKY1YQVzSVcYdvJkLdrYhp1QoKdK4BsCs4KYMVL4wCul8AcekcJGt\/Q6FBxTGgys22nTAuRiJ38\/T8fi0eUZJFdOEhUVhIyrJWutaYi3uGbQXaxa\/ZpYbTKGHIJSP72niV8vSX4p6KvZVWAHm+kBBC\/9TDUfdWoustmv2e\/7m1kvkjEPaFG2C6kcBhfZ\/pZl\/2X\/dMDyxumI7P0FHwJCnG5iNXf9652mX5yK\/fGyCPZYnX2AT41BAvCNFN2dOM9U0ejP5nZm0g1n933IV606IBYBmO80Gpe13HHoyHU07ZxOAVl\/4a7g+GBn4GgBxfLnBkZc1ELNcBhNrQkScPgipIbdW42vCKFLgtDqPMo4ivLD69bGTwp2B6v1EQr80kTPWloqPf6WmjTxQqPG87ZeCjkAa3BcF4lM\/nQj401PUNESUrXwLdm782og1ESd8vYtV1Hy0Bxp5es9kHX9a3eNpFaNFOTu4Wcnle8QDTedugM\/E29lPukYoH+IiUD\/F5IHVtCJjD+ygO8RrvHNN4OZsc+XGkBcdKb4vXU5YSw6AyUu0wEQCUwP0SdSH1fdPP\/iMynT3zWqnvt6+2IYE5HG7bASYVaebsnyYYc48IE688ETshV04yypG1KXXwqldvYFFRJ78UvILoZI5Ngi7+bcSHVSudhCWH50At3MecVSQ3BnTkqS4lJJRmoYFuqVDomupNcm5HkCpl2n1eb3i6SHKG\/4ukx91iB0Y5AaSuMWxn9ze4IFyrNF9xA4707pntlDSjdZtp13PHss7+LMCloLGjUUtWM84bTNL2Nvq3sezYiMUSwdF5UGldUy1fVo0Yd+SBzActfZiwMzweuoRpoQnpak1hVqt25+y00+JHS6Mlsn3IXf5QO5srYEN3yTrnXOqSeOQlWxVGXxG0c4yuTE\/W6a+W73zpjleUjL7zzcHeGiLW6PU2fHhnmUfNbsdMxUo9zD27xlGob5NRJLyzx83n5F7n+98akKaENl+NSsu2B8CJ9TlaoBEVFMH4fc3mRet+rp7zMdIednATFJYT\/UD2Z3khuRgMGtnqby4hyWN3fvL\/a3vOGAxTmbZA3\/EDpqwO2DtumKQaNgGCSZD4ORyjwDY5iEGiqlikMV5vg32BgnotDDbewjPncKIn3XjSNd0bU5lIII5pDbLTuuD0RXBj0kIJ1unWpXqMfH6znbQ+HQVMzyVxiSWjE5QwnEloAlXrSSjtd+LZ9HjqLeZ+fLQShRiWUp9lLebVjimfw5f6aDaGA\/803jRDn3eWIIXF8dyj8enqOSa8\/ufVJtdEpxw0axp6L4Lb3gbAA8Tua4IGdt+COvgzCUgIWieDOn6E7lMKIYVbFl3tbI2xcswYrDPGkV46pkfgcz9cUZ5YXGmqwGo9fGXJay7ulX5l1XlpOQLeV8uK9oNMmPlZapceBloieg1Ogjlv\/Y5NvqW3rkki7k3eIrNay02SX5euorQh7\/gXoh8iTdrRiskzgDfn+UX6wYZoO5vbF5U6rxfTluif8DfADP\/Ws94f7y+V7+auNkhglfXGoGNGhkvJFke6XgyjIufVi2vo978nWfcYfuZMPt91N\/J+aIoweapn1dvwuWjtUZQYcYqlumCIB05MddStiCKTCwRKL95ID0GlyeQhIGrTuV7phk9jH\/O5wPoIhjXr9hdOzT2MY2ZjRB5X9nTAqb1a\/ofeOVFef7Eys5PoNVfJO890eJqjlDGWLdq91AJvyNofzRNVcutPO1+xP2Tad01d8HAUVSIP0vC21i1Fd61dYA+fgtxdVdGBZwq2Q6oSuBNAak1KjRLhud8j4yYTKJksU2Cs0OsEWIVd3oIv3c\/UzVQ+mta4HineGpgL8lbPugxwaNtKIe22EBsHY9h\/lLAVWDRGKouBEph52\/gOpwQyGJwK1KS16lxOtO10E0YbLUyIfgwujli1SM0N1tamM1bpDbmMGNlrq9twnt4hwr2DeLX13oAHZuha6\/1vhZjrBF+GrEyST6W3WF8MnvNDmk9xLg==","iv":"469e63c328b646bfb90082958f3576bb","s":"9adcdac72b413021"}
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