Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
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","iv":"2b7648c9925ad404eaafe3f406173485","s":"748518409fd09331"}
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