Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
{"ct":"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","iv":"a8f0bee686e4ef78f9d59be8ee1c7ca4","s":"93c79319609c3b33"}
Share your thoughts. Click here