Research
September 4, 2015
Chinese affluence
By Jen King
While the lower price of luxury goods is certainly a driver for Chinese consumption abroad, brands must understand and anticipate the motivations that lie underneath the surface of purchasing.
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","iv":"00084deb8ba38cd5cc45e858e16a28e6","s":"24432e4500ff2c40"}
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