Marketing
May 13, 2021
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Image credit: Shutterstock
{"ct":"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","iv":"1a32418ffcc0b14d86e855a47642b180","s":"26f06386083a0ba6"}
Share your thoughts. Click here