Columns
March 4, 2016
Marco Rigon is Paris-based global head of Mobext
By a Luxury Daily columnist
{"ct":"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","iv":"71689446fee462d4a896b4c20520f82b","s":"302d8bb4c67ca2ad"}
Share your thoughts. Click here