Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"fc25c5ec41b1c60a7c14332ff0c55d81","s":"68252da2aaae5b0e"}
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