Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"9ca317c2aa6b0a1eecf111975e89cda2","s":"58067045bb59dd3d"}
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