Marketing
October 1, 2020
Chinese celebrities, entrepreneurs, and even famous government officials have joined the e-commerce livestreaming party. Image credit: sohu.com
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kJOhMIN49HiWNxt2R1Uyxm6y6W0bH8EED2haEFxCl+ONqEZGt4+CGC09kO6Z51by5lbER5sd4slTabQ2uPS\/kxf+z4uJ2Q5attLsb5UETGbsMdsu0DJ7poPt3BgQLeo6WvYn9NvH0Ido29gbDXtNtLzmE4JlyIkmzWA4NBo\/rX8+9KYJ6MmOdyPrNJRgkjjelHxXPjE6irDuuP5mPBNSWigNRr0HU0GtBMdX2\/zFzz4EhKaO4salvhDMUl\/rCr\/+L56LBrs6Jipn+calyMekVka1xCnyF+qWQNWnqM62ZE57W6lDahrVyXprTxCpb3igvygPbgTgVPRs6F4zra15Tb+FKonesgCXuxujK7ZrZVkaItyxuKq3Gth82Doi3EavVhnSH6VG7rpxQrfEQYUVD6X5zaDmgykzk2eHodRgZbNQ8kvfUxZ9Ru4QJTtCvFBeASwxlAvzjBzDgncpjJ8et2UQ3BPESMtI45rfuPeN+9YA3yWCkAdmNl0nsfoIHkbKxu8Cb8QQ4rRh9HMK1wEqTSF1KpYDy48pGnobj6IJNpfa1zPeOx3Q3r+znKJ6ZsLasPm0\/2ggG8HZ+LCuFG0RpNmak0ZkiIOz\/4P+VLlhVCjckPd0Y18oY9LW9GH0qrtPycvbT\/ePSMndSgodzTvaBe+DNu1UtqhUfG1sn4mh1yr6TSXI02zAlxE43ghbymeGXgbyYv+3euKg3MMvD\/wEmCVjX6VZorZ1Uy75PE\/TPyslNRTmSnkYa0oqITCWxIx1I3iQ7Njrmb4zSzY7HseCbe6j9iSb0BsSufH4yEPlfAU7q40WBJUXRNibg80LfvGBQ9WIjpxeMxsmt5knenD5n4nnq9S\/W9NOBSlrK5yXu9Xf+JtWSI\/6LT45St4rzndsCsnxBuDdonTe0UXsJOpevO2fX43JSu6pPxnWcjxsoNvbN7f3mHDMktvoJpcXGXF2t+rUdkZcps4jJsfa39YLgLexKkfePGdIxXfTa9Jk6GU6\/rvn3F7Uq\/TQBUwvOg3OIqvewg8mElOK552WAZgbaEfLEu3lKorr6\/IiBmp9sTI8BRixM1QwNUnSYNwFtTu9PjmLSKgiYvvYEyT\/hz+xwG4f\/WN5SOc7P7tdn2vDmb0zSzGN4imB21RVArkhz8B1VofMztfQd9S4dAZeEuTcx08jj+aW2HBe7yMFvYaN6\/BxWeaAaEG5PXRdxvqI+g4npXDgYB78P2XHzaI2aSXeYFE8O2w\/ipYVswvELgAMmG3+WNdGGBUFbh6ghQfBlXOwBGZC9nyA5k\/7MoMDGY9tV5nmElZbwHwS7KMghZz1O\/5O9s5LZLtOML6MoeTP2IgoROMiwO\/9ZDpqfQ\/r7OzCxuGlhgdcfxGUdoAbg3k4ldtqCOZtgaoCxhnDweYoKOLS0R+CTyg5MF4U0hTOnE9GOiseaEzU04Oafop9zG1pa5IJyzmpy1XO7PTVjy+FXIJ+wora3C7BVHEdnH4Y3bNaIiftHLcdFJxIOANbE1VnEVBZzgTRpMq+cA9ahWa\/F+enPREfatlDxB3ger2EnaN0FELyisL2VGH0AlakNIBv82skrfkRCr5OF3F7Rop8Yj1xyEwGqLldh3YGUocsbfQBauOK6zfT6mul\/arJzrSjmIpbKs0M7ClsPLLoATP20mADfxQNUdx9XKN\/qAceanZzTj5wn7QeOa14zwzgVwEb4yFzltyCgAQvgnh6GmeKbCrqEvlyj3Bh6\/8Epc\/ZnkZqDFSixSP\/L1QkQfeaauZAw\/iJ447hrMMTrcsVM3WvRDOIUwlae4O6FFLEt28oBNQEd7pLFkf44REbXLTKKgyRdGwo3QYFeJY+5iiBljGiEqBrjewSipK0T1L4+7hn7Df0JkmMiGOfneSZ9f5XGcTsEL+LnR9wfo0KEznXD5x6+y5TV4iLg\/gYst\/k6X6eEYhzQWd0CLEmA5\/JmHXgtzGxB5hYX0gwMuA2fagwxyKQEs8J2JedwF+BToHCOHGtQCce0ZcphS0IYLdP\/ivIlVvEydXd1Qz8d8hVLhPmnJJOXgyRB3G8WCCrWqwTYu+GKuZjuwynmB\/rWerAdZMFmY7SB0kAHJi+xpKdN\/sA06LgPBwtOXLdEfw3In\/OHtwacC\/cW5mIJDYXGfPsrel3epuSADkgmimQJjLPO4F1ngsHi97C4q8CUWpQYkSpf2nMd4ylimeaaKDFTBDF6RX91ra5jMYUf\/3rQhudM5mu3z+KKM6gJc\/6EbDrWmLSSHMvzaOqyhXYjfDtDnIxnEFN+76oq4RByuwkdr+R\/F0JNT8FNoiBlX0F51UQn887iwttlvOGJh56p74ti6ciVKBtGoZ\/pN54rpd7Vj3b4AAQDfywwOht4\/9ZXRjjWW4LbUY\/InrdlZmvOGyGQI1Cgod9m\/oEN0FY+y7ptQ6eZnCNNweROPewchJyBOZNkTMPCTGR5Od3NOBjUt9AyPSbpkbEkZDhTe5zRgXEhVntm\/QEGMIAeSTHgwzLXFydtxxEwkBgNuiA4x+fz78wnjRAELkeSqB2ZXdr9aPvNiEptazZ+NXMCgXq8kF8mwyC214b+cpvcFwaRUmXhfQIfOx0iwCLDXmYEdWp\/IO8ay+eOjssTePaF7wlqU7Q8Mt2z13gT2+rDmkcKX2SsTwL9HD9O0wWf7T9G8U4zlU4JniwX2k3c1LzgiZRDKQikt8wDQSFbfsoodHagH3rh28OSF6rtqaq917ia+OWwwDsc0TK\/kTiUL5z7oT9Whepn1musqyG4G1T4mZXqI34WFi3\/raz6PwFcwDMbORuCv0N\/vun6E8hmY67iAsChh5bvYwAydczhrRdr+bi\/oHDeBC1EZrxrIAi1CS\/xe1m5NnUcF7dtkdqcH6apN65kc44tC8mVEzCjSQXlViNkmTkUy\/lLj6JP40\/YrdNow6EIIG+vvzHLlafI6H0gYsG3LE9QmmqtOdOtBLOWZZACZ+QHLVoWa6ukrKMjFY3HOpbje7Jwf\/MkPKZ0\/u3E010GvzoKhgdktD2UoJS4XMMlwOVp3xo5jbkM+v5W5ud\/QwIdrclV7EemAWwzQRbCM8wxwC03L9v1Hl6gkHBAUfYpxi7eP2hSD50Wq1xjBZ0oW80NpmtRKj5InnU2tLmOACYPDSJIYZceJA12UhTq0rEaqJRYEq+FbDqcvfqgDiqmVOnfN6Tk\/8ab+a5TN\/5KbNa97cWLf\/tbmbX798ZsyybxyQFpVqQ6CvKo9olzQS59bf5ag20OpEjUCp3oyNobV1IhlrLVqf7OkcRkCEYV1vXLOJTbBuIHOzc5\/FZF+W6EiARR3GBqOj3e1SifpomgX1i6l9tgLh0dmG3G9oaIbDEPq097IyEIpZ23usPIW0J5Wg9EiBMCf6wxa\/+QkQBO3ithGB0\/CE8pGO6lro1FjaTbUCN3cbJqocee9gxTodc3D31e\/1qYq13j8I0wl6dEuljWQAoiDTEEduy1rLloAx9pUCHskVCIWW8bBW2mgF9wJ+k6Ev0HraKRqPJ+16JRpvp9+Q00pBtmOIvdHVitKOHKnoCO3h6AHB17FLGCrGLaynA4Cqo6glaJ9QMYIvtKMysuGoiN9plar3iE56\/SL1PFS9+q7voYj\/AFA716sTdL0gazHKip9CaCQEDwXiPWGHabHcjQJ6u36E96\/ZqFstfpIo1jxMpygx+gaV5qX2xbTu8EMoYRh4BC3worx5Xz9nRl8LOC5DjRUOvJHO3Dc8NAMLpYAqmfuyGyLrmxDoj3rPo6nPO7GXHeQ9GV4OWoWMnQbUc9zm8rprXnzDxCN1p\/+Cvj06M1NTTDYg19Idftwm6ZuywFejhcC124CTY\/tbEk7zYbcjcfki8jHWhx0Cb6MXrLwGlL4XOj66HHE7UudyR1wqillxKPYPi0rosB9JrOIPRS3Kc3J+npGXu0qXjg\/z++nSw7\/JRe1L0fNyjZewrKX+1vPuH20uoAC2rhNCBaLWpMO45j58b8tFxAPDiDTPx\/E4gpP69IdshkKoOVYuIhQ8XJZtcRhuJ5D5\/dEBxf0ve1AZUzKLXuit4EJn9rRF7g3Fu0V8bZ3rSMsS+iK8\/Lcm+7a1dQnqot46DPCleDiFamw5McfmK9yjDXXT17F7+j+I70+1NyVaqY6DkK6nGC+\/7vRdU\/25m5gBbTcO2HU4rjg+fsrmJ6DQutwJBbGdoj7DxwSrswFMTeTHLJJqQ2A89NglcEEGk8vJNABCTMxbNdItm\/vYeUltYNDB2yQzs9at\/yunXBbRIvWv9JURaSFpB6jWYNztqpHk\/z1fMBvhzyq3jASWzcxt5eQW8+L\/YCJb019ZpdS0YhD0JOxl55ZFPDyKg\/EZp7ubg1uLBn0DTsyL60bkXl\/8Cfg8kCer2UP9oH174ZAnTZWii1rL0w\/V4hcUD0AYVJ9++Lj+vhFhnD22YseunBUeGFSjK7Pb9ryuUpX58ydM9\/IR6I+uBDkjhf62cA9qDbyCdfQ65O\/yA9WaeaAMvwe2uOqpHgWo9WC0\/a0IaF+5bUvsQNcbvKkGr0soocNb9GS6yChAqLJIvqJ\/CoXpAwsysGqP68GsBayQpV0I00mmEAx6HydR+0ztcz8lTIYETycbaXWVjCf8Se1vfNNvY6sVB2nezhEGzw3ZsZatjbmsgQEkblXSNCTiBisxqK4w3BKt5TI3ShdB3QAgijh86wg1OUerIiLz9hUq\/IHnwKuz7M\/mo\/7+9g0kEItsfBf\/XEcY4iR+kyudEiM+EEc458iFZPbJC9+yommghLwmjzZc0J0I4x5MxUgyaX4W63tZE7Bf26i9LuDST2t\/0+dv6VrXsiXGpy+JB5XBWtGaYYSQ08zN4\/b1ljdrhwVZ4cIw9YQXraneVnMxklEmLMAcNc+jZKYu8McIKaVpXjJp3BAtQiXiYAPmc+oP7Xwc6Dw\/Nq4S26huiupFOPp+MCgTnDvM\/EbvaxN9cP0nUbTpQI6sAUPVGKje669a+D\/NerXvTJHlVQjW7LL2DqXPQ9P2r4dZaWqCEVUSu+ooZ2myKJ1YBydgnO8U+ebbAObmezMCGKcqFYCkXwkMNdbyZBtiV9OgSEVT8RssunKINPLalWnfeAUS9RCnbefBr+zQWv52pQ2MVfUHwQj\/A+rfyEzqhHibCTgCvc3RW6FwOhLX090TWse2aK9ohJdExl0nJjFRELmpD3PVy+XYtRARpXbJwX8k3kTy4uOxCxBogWAG+M3J\/ZL8bKTSvMfyITfH0WWLKJPUWQDmYoL24TVf\/Gk1kdVE8UQ3dw6GYd33cn3jGICOIRjzwrp5KlTEJRRvcQxWHtHbBgD\/zguTzOcikgX5HdDhYOXXRXceuMmVsh\/gTNejYfzEL8oIzl7Bucv2tK6Wmjw60F6TibtteMCMpC4UI2GznrcqA5Ouu2dDdbPXhonTGwl5uwBynAIjBXRzsBBqCEtA4nFOh9iin\/LaXNcZHErUkrlN1f+25qliqCXiw29HOVRMDNXgitCtTHfmYVbSTOD9fs8HsLCzTzCGaAEi3P1HJcUpRmNy69b+GLQL48QRHdsw6YCx8mZtJwtP0S7JsVdDrvyNZV9seNNP+E5To2ldoFoCEIGysxfF5TQGvPvTl1h4uEvKYihLhaktHwhzKU5jcyvaXNAF4L4LPxazWoRekC3E6TxcXOabCjhSrmsJ4AY57LoC4LYN2R46+VDHGLp7QmZ6PBRqnaNKW0SgB5qIw5EfCadMiwXv8XJxXXKDM4cCFcH2atCCsCGCJlD3M0tpIB+IgtuZbLO\/b9kNQ3xui+Mlo9WrNbZdDX0VoiMGVYmE3UokRALyHm6MyaVLotSgGb8r4zyGdv5YtuKEKXXnfJMx2j2GaJlgA9cPf2xdZWRmzRKWM9jtHZa8KUZZncrmVv+vk7VwLOYtPZk\/MFkCeHOXaqxZghFkb8IW\/hRud5GbVNUeJXIrkAtTs7U5NhqMhhQYwuQ300NA7ZnciSNQBkiq3ZYnHGs1Pqt411cFRNZaebTvW8Bj4cO9KH8NX0WwjGNJjqme\/rs1oMs0jsl8Nvnzgipu00hDYT10J79bo5MPYNhl1CCY9pi7T4g0GSxDLmNb4AF7ZkKdz8uZCFS\/4hXSXZs\/1uj4MRR+ETijV3QnPwgV8vb4ft7+4AbhZqhyEoeCtOsmDvdz5VznoyN74X\/BQLk3oeXS\/wf1EyXr4+5dDyMPNAg5rzZrNZ4RC6I7MlypzrmDiGa+BDHS1tCDbyV5TxlB7jaIu90357of\/W0A29Kp2pcwXfs\/JZYyyWjuDvosmPyBxxZuQCtoKWtHf4T9BsL08P1\/lvTJVkowpESY2F3Yau+vu\/hJfmWUFw+Xa2oUXYg8ZXMsQBqixjf5VgcoUB\/U2DCG1DW\/IIa3pX\/\/RQWmBuIUiNrHdxLKeRmeMeaxguo6kAWse7BxVuoPlHEeswpH5jXSjSKzFjeklmOVkIgjjAIQsR\/VCzI2d+oHBwa39StJXPivrF5Cvu1qzMVPDgxiD8JTvoSsvuY9Go+p5YsLfawnhxDpRWxbAOR9yDLvtNIz1bUC6Xv8WNxf9KcKDMf9U6xNvnucHQR4Pj8+kWhDlnL+gF6vekuDkfSO4hacc2rReFhSj9UnSQCayFrdLnyzDsrnGb7hUvpMO+palGXtye+mR1ayC50Aryd85C11fNGV555ycIcvqwvZm\/oEx3\/kq5BAlymLrcsOyJiuMxy+K82fUbjQEe0PjrL89lL5pCekXCCdswxlcSCZYqWhpgv7Y8L1G9nq6uPAtm6GCV19T5lseTPs9i2BhZBkDMdtlxblZZFHrrf5UYqRZGglsGa2Ir8uFo7FCcuNYiSD4WSRuvWrTTAHKB3aBvvjZBFfJutlfYKSq0UXzpIkpyxrx6FGoLdLi5F7uwzDqOQwsdK9Q4uYwRoO9Dfz75BiPn68ixaKeMNXPX8gBhMrV37odj3LoI4Bc9cGghibROA7wO9XOvS0lHGmG\/usnvRdGvdFTortAOMbqCVHZiKdf2+A28HV2tyo8Ijcbehi3f7NcEJrsscCNdJ7qMICA0vQXV\/lnFKWSBoGsrynoNxGFjMhwPNa\/GCfCnqwLrjjdS1Ygm29BWTQDed2d5YX2s5b0myr5ilp7xp+MR+txXQlqwRVYi0Td2U9QHlJKRR9eMADGcjEJcfGaNRhZqKerVVzjBa7flrE4xftU8ncQc\/cOdqNQBkQ910WZH5mKcejOMGFOrNP4efNTZTovowSqkZldCJjJkLZL5OTRKfLlw+KvvQnMUSpUF0ZWxc1fIUCzkBzjOvTlw82ovnhxAri3BpnuNM3ruwqCmmRjAPrNGuLjjSxor6kwOQmu\/5TmQasgSDKJJsANdkIyeT3\/EkWzLufPoaOHD2XMFgav0FeRI\/\/5P0KHN2fgkGxgwfJC8mIwKP1bduESu4a4oR3IyxNoPGOs\/aVlhCO5XtF0f\/tjpIwGc6BwnhW32e57Lhk0Bg+CSa2kqXkRqvjm9dMpa7R0Q6Nji5YYF1fUNGY+Tmzcm9um5S0Ueios5abroSQgLA7qVD\/OS6RSnJYiivGZ1LVyWZBlvX+UX87KDQd6KSKYGwHvA+NXCGNmVVRBMkpLur9DTYf8JbBI1GuPxCZ7UQsMS\/fg6e48Mk\/1rVcjyoWPcVkPzgb2DqcSexyL2\/PJJhutfXvdYdzQJ\/08f\/jYQYPjUl8ozxKDGQjj1y0fxdRmF7LtAo4lHokKxRjLhUQIsgh0yL467OyMesmM3odc7c01tblcLJeHjJbNyzQ+ZvoP\/Pl4xuoNW+W1lg0zbNHnr3CHAM6YLzgwtEebGX\/R5SozX99KzqnrbiGl6Ivwvl4paPdZj3JvLRFI531wME+iVO3My04NzVtaiCp8cFz\/G6GLbiMsM4\/rqa6BIxaDL4hKOasnoGEms2XsP\/UfidMl9QAZrDEjI4UHDTkJaV92PnzrN5Rw38tHkbrKRlZ8nKmOWWJtRvQ7Lgx7PZ3IBRgNWNz3k2dLTsl3DlKrrR01kp15Emum0MKqmr3nEYf4UPboLJau4FgLNDQTjGndOwSXahD9nDP0ITzU\/6jN8oR9qtrItCADvNzGnMFYpclD6kGbLhsR22mpntENBys\/BDK82xQvXAnb3e86j+PS2EavvJ1dbnG6tZGe3ebgk8EDMdR9AfSEDqExtArbgCJzrIQsaYNl6n18N9kLUO2mkdU+q3Diwt5APghkvZfmnOPcopnxb0\/witHjxMcGPjXfyhLCyAyb4rDCXhP\/\/QqugqLgymf28y02ChINCx5C3weqHOpo9jYIGfvfsF0smsOjn8C9Fz8A0Mv5vV\/nfEJu5xry\/FNVsoXWoLuPQleLabHV6Z011N42EQd+21cGubuzhBWcAY49j\/baqmv7xk0YJDAKY2D4ageOdwRbhABwm5hkWHop8G\/rfpJuuzh4pSAUJH6iGGw046e6zLkAXbEqeg0DZ+8IucPqaC2w8htXqEqa9BSk2tT1s3eofhKay8bO1Ddl8ZX70+r900BqJvujVtZzGui1rc\/MHL+37ZZOtnYavZ\/qhHTB4PPJu48nx2vbgCDfc6K+zmx7vRkI\/CCxfEFLhogUHpg29Y489KS0\/pEZl67CYwOg\/L1\/PvgExeLf2BNT7BoTEc3T+4qOZJecKImKEmyPZ0AuRum\/sQEb48NVKHNQuuI0g37M3LqyK472GFKFE2\/9tTzXHVigxgq9fYpSixWjcNIgbNQ4Wx1kI3MN4kM8P62V3i5kf2tQaK+HloHwRe8vDpeUC5NrYhl2zhzD6xtdWTEF\/3E\/T9bhhWjFU9yjJcpQA7HMroT257+O7V1hNsPhKGdAY0KFh3nsIoGmBHpRXC+a4LaDmYZLJ3JwDvrWwq1vMiFHB0ibS00LMSbzL88bT0H+ssxzOyng4jDocpLxhMUawnERaW2kbrZD2sYvuzGPspJ7QV\/5YSiPNVvgRZG0+KFXeutb\/EQcJm58keM+PtqXgAdpnTzwp3UI1Oh+yEoiYXRTOqVQ01yO2Cb8\/24Bg+7w\/+ZF+YtoAGMaAG5YeLncp\/NMrVIpSIA4k\/5tvYM82EVuOM4iyz1N45v6u3KnMJlWIyQlXY5BmyMv3ki06yNw6y+\/mylyJnkPOjhvhi30gGbn+59xhUdrzjn6AdxNi\/\/LoyzOnua5ZUUTjjOTU2rlpFyMMokIFFsgOWZzyacrr\/e\/ot3mDQuCcSWlLyPq6yCB3m8XRFR9vNXtIyyF0l3vBp9FI2+BECtKqtodCcL3lJJORr6dCOEyp48lOjwv8gd35UW49jRBpqbJgaqiv78EGCWVJBQtcsxIeqaTNh07EF4RY+d3sSHnZj9G4HCDJS0Ki8UjYDY\/TbTRLtR4BcET2PiVlWCAVXmFx+NPyJjA+ZCZ01i\/\/dacwfc9p0Zw0kuYcJ6HrJqDOf2hemadxYxbwuYC1M5xLUKm2jS5gI5PxqVye2WKsMNK4XqpppWMabwtupIpXY8hkscOIEGGI9eC0\/pU2O1xM2QkKrAHaQAvfN5kQyjqDuh5TWSyfv21\/oi1RfBTGwpudqSWJDZn2t3+AwmMINyexRn\/1BE9tFa3X+j0XxBB1X\/EY7w91L7XEuvjNu47ribHW0zxUFr58HDIUjJ4ki7kYLED\/laHU2kkaTjNMWwDj04TtYP6z+2CBiSB1qwpK\/4bfqssi16kEVzxuPStmWEzQ2L7oW+tLz9sxDQy5foXzSzNbdrSU\/lyn3AL56NqirfuGPdl4rDUadti6MrNgW8xBMqHvMHwQ3jON9XVLUWXZPKNv20PMsyICRWb\/3+nkUh+VTvwnJPC6D0IKW53oDefj90TA+NpPrC0j71owOOTzvyp3OzTINfvJPt8Fcet8V7q7bUWTZ2kB5aeFET205+WR0vT3ThKn3ELVbWADnrawxvQhHMNWIRGKuahlmaUX7P5YGQr9JO89ya4YempSRoHgBXISM5dbYDMYEy9Nalyx69rQl6wUXwOtUI5qCEuW9ABh0liSlOZDyqycZeoJ0+iCmIuHcaKrhCdmYfVPDDrAMKEIbWt5oM9G9QVk7uYGmx7ihIfFJ3DLquFUIMG8PXmZMc\/5bM\/9bK6KGx0\/2uwJQjziuuhK17SvPLH8kmx4MBcvSlyd501NgD0OVnxIQv5x9HNGiLabi1WJYMxno2d+d83OkQcz6yaNBrnSx+ZqFTRKDI1SkX3kl73GUKW68MPcFjHRJzPKqS9zo\/9O\/Qzslo41FG8c3Fez2EfCLNMQiHXf4mZfXhkFw=","iv":"9a9deee2526294059d59427ba207b6d0","s":"933aa55ebfc5da7a"}
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