Marketing
May 23, 2016
Image courtesy of LVMH
By Jen King
Offering the highest ROI of any marketing strategy, a successful event program must merge brand DNA with a strong understanding of target consumers’ passions, according to Wealth-X.
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","iv":"324478046c032f0ab230be1a7823a728","s":"c73de66e98483299"}
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Good article really enjoyed the read, here is a video I would like to share of a very wealthy man we can learn from,
http://www.findthedrive.com/warren-buffett-10-rules-success/