Marketing
May 23, 2016
Image courtesy of LVMH
By Jen King
Offering the highest ROI of any marketing strategy, a successful event program must merge brand DNA with a strong understanding of target consumers’ passions, according to Wealth-X.
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","iv":"0d589ec7d08507b93c7ec84e37ed0355","s":"cad564f3409b7d47"}
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Good article really enjoyed the read, here is a video I would like to share of a very wealthy man we can learn from,
http://www.findthedrive.com/warren-buffett-10-rules-success/