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Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. The RealReal opens retail location in Houston
  3. BMW sets record with funds raised for education at playoff event
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. World's largest Jo Malone store opens in Tokyo
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Marketing

5 reasons “New Luxury” is the “New Normal” in China

August 30, 2021

Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks

 

By a Luxury Daily columnist

By Glyn Atwal

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. The RealReal opens retail location in Houston
  3. BMW sets record with funds raised for education at playoff event
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. World's largest Jo Malone store opens in Tokyo
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