Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"f1ddcbf2b268f95958e453a3499733a1","s":"c67215d437022a46"}
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