Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"b2ab9ee3a2846239da45e3e85946e6dd","s":"9dfb04c44efda754"}
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