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Dec. 27, 2024
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Multichannel

5 luxury marketing trends of 2012

December 31, 2012

 

By Tricia Carr

Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.

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  1. Tokyo now home to first standalone Aman residences
  2. Luxury Unfiltered: When brands fall spectacularly short on client service
  3. WatchBox expands into Switzerland with headquarters
  4. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Edutainment leads metaverse strategy at Max Mara
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Storied porcelain maker Meissen in capsule collection with Boss
  9. Saks welcomes holiday season in ‘Gifts of Delight’
  10. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
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